Ye Cart Shop is now live. I directed 5 medieval comedy commercials and a series of internet virals for the re-brand of The Car Shop. This is the first in the series involving a Damsel in Distress (Jessica Blake - you may recognise her from a certain movie…) looking for the perfect cart assisted by the very funny Chris Hannon (from BBC’s sitcom LUNCH MONKEYS). Watch it YouTube to see it in full HD glory. The rest of the campaign involves a saucy Lady and Lord, a welsh Robin Hood, a sleezy Knight and a Sale which turns into a bit of a riot. They’ll all be released over the next year. Watch out for them on TV (UK viewers only).
Check out the brilliant Cart Shop website which goes with the campaign and the hilarious virals on the YouTube site which were all wonderfully improvised by the very talented cast.
All of the commercials were shot on Red in the new 4.5k 2.35:1 format (lovely) on a custom made cinematic lens. There were shot over 5 days on location in South Wales. We had a blast shooting them. I hope you enjoy it… I can’t wait to show you the rest!
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